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How To Remove Bias From Your Products

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Indi Young, Researcher, Author, Speaker and Coach

The world of interaction design is characterized by a “solving” culture. Designers are transfixed by solutions. Sometimes, a design begins with an idea for a solution, which is then connected backwards to a shallow problem. Additionally, in the quest to generate solutions fast, we assume we know what people are trying to accomplish, and we design from our own perspective rather than theirs.

Ironically, this solution-hungry approach creates harmful interactions, because it’s dangerous to believe in the myth of the “average user” and a one-size-fits-all solution. To prevent this, we need to change how we approach user problems. We need to pay better attention to people’s thinking as they pursue a variety of purposes, with unique moods and contexts, so that our products can provide less harmful support to people who may turn to them.

凤凰体育网址In this Master Class webinar, you’ll learn about:

  • The research theater
  • The problem space vs. the solution space
  • Types of empathy and how to apply them
  • How to recognize different kinds of research tools for knowledge creation
  • How to connect the areas of research your organization values
  • The difference between a user & a person with a purpose
  • How to listen deeply to people, as well as to your stakeholders, to develop trust and get past surface understanding

The result? You can create new solutions that truly support people in nuanced ways, and move in a direction that your competitors couldn't imagine!.

Join the growing tide of design professionals who choose to be intentional, clear-eyed explorers of the people they support. Become a better designer凤凰体育网址 by letting other perspectives in and recognizing where your own biases, and those of your stakeholders, have accidentally contributed to harmful interactions.

Even if you cannot attend this webinar live, register and you’ll automatically receive a recording after the broadcast!

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How To Design Experiences for AI

Artificial Intelligence (AI) has already begun to take the world by storm. Yet, in the design world, it's often misunderstood and underutilized. AI offers the potential to solve problems at an unprecedented scale. But to provide solutions to product users, **AI requires human insight that is rooted in empathy**. That’s where user experience (UX) design comes in. Join this IDF Master Class to discover how working with AI can transform both your career prospects and the experiences you design. You’ll learn: - Key terms and concepts UX designers must know to work with AI - Case studies of how UX empowers AI in the real world - How to work with engineering teams on AI projects - How to begin your first AI-based UI/UX project - How and why you should play a role in training an AI - How to adapt your design process for AI You’ll learn from **Greg Nudelman’s** 20+ years of in-depth experience as a designer and strategist for AI-based applications. By learning how to train and leverage AI in your work, you can **gain in-demand technical and practical skills**, and become highly employable. 77% of today’s devices already use some form of AI, and 84% of global organizations believe that AI will give them a competitive edge. There’s already a strong business case for AI and the technological capabilities to support it. So, when you develop AI-specific UX design skills, you develop a strong competitive advantage for the future. By Greg Nudelman, Principal and Director of UX, DesignCaffeine